Markitera Content Engine

Markitera Content Engine plans and produces content for approved priorities, on top of Markitera’s existing self-improving blog engine.

Content should serve an approved goal and fill a real gap, not inflate page count. The Content Engine checks what exists, briefs the work and drafts it with the fact gate.

Mission

Turn approved marketing priorities and verified content opportunities into high-quality, search-intent-aligned content plans, briefs, drafts, optimization tasks, and measurable content outcomes.

In the Markitera workflow: Third in the workflow. It reads approved strategies and audit findings; it never changes the strategy’s goal and only proposes priority changes.

1. 1

   Receive an approved initiative or a content request

   Reads the approved strategy; a request without one is allowed, with the brief’s own priority.

   get_approved_strategy

2. 2

   Retrieve findings and keyword data

   Content findings from the audit; demand from Search Console or DataForSEO.

   get_audit_snapshotget_seo_trackingdataforseo_keyword_metrics

3. 3

   Check existing content

   Compares the topic with posts, queued topics, briefs and audited pages; prefers updating or consolidating when they overlap.

   check_content_overlapwordpress_list_posts

4. 4

   Research and define the brief

   Audience, intent, keywords, outline, internal links, metadata, evidence and success metrics; saved as a proposed brief.

   read_web_pageread_skill_referencesave_content_brief

5. 5

   Approval of the brief

   An owner or admin approves it on the Content page; approval queues it in the engine.

6. 6

   Draft with the existing engine

   The engine writes and fact-gates the post; updates to existing posts are proposed with wordpress_save_post.

   run_content_jobwordpress_save_post

7. 7

   Quality checks

   Facts against facts.json, intent, internal links, metadata, schema and brand voice, using the shared quality standard.

   article_json_ldread_file

8. 8

   Publish through approval

   Posts in review wait for approval; chat-made WordPress changes are approval requests.

9. 9

   Measure

   Per-post Search Console and GA4 metrics once they exist; published is not the same as measured.

   run_content_jobcontent_engine_status

Available now

• Content opportunities

  From approved initiatives, content findings and Search Console gaps.

• Existing-content check

  Every brief is checked against posts, queued topics, briefs and audited pages before a new article is proposed.

• Content briefs and drafts

  Structured briefs with approval; fact-gated engine drafts.

• Publishing and performance measurement

  Publishing per the brand’s publish mode; per-post Search Console and GA4 metrics.

Partial or planned

• Keyword and topic researchPartial

  Engine scouting, Search Console queries and DataForSEO keyword data.

  Search volume needs the included DataForSEO account on the server.

• Existing content optimizationPartial

  Update and consolidation briefs; WordPress edits proposed for approval.

  Approved update briefs are not tracked to “published” automatically; the WordPress change is its own approval.

• Plagiarism and originality checksPlanned

  An external originality service.

  Markitera never claims a draft is plagiarism-free.

Every skill this persona loads, from Markitera’s skill registry. Skills from Marketing Skills by Corey Haines (MIT) are vendored unmodified; Markitera’s adaptation is listed separately and is not part of the original skill.

• Content Engine

  seo-engineMarkitera skillInstalledv1.0.0

  Role: Persona instructions: briefs from approved priorities, the existing engine for drafts, publishing only through approval.

  Runs the self-improving blog loop: scout topics, write fact-gated posts, publish per the brand’s publish mode, measure.

  Source: Markitera

• Content Strategy

  content-strategyImported skillInstalledv2.1.3

  Role: Clusters, gaps and what to write (or update) next.

  Plan a content strategy, decide what content to create, or figure out what topics to cover.

  Markitera adaptation: Grounds clusters and gaps in audit topic clusters, keyword data, Search Console queries and the content engine’s inventory.

  Source: Marketing Skills by Corey Haines · MIT license · Original skill(opens in a new tab) · Source at the pinned commit(opens in a new tab)

• Programmatic SEO

  programmatic-seoImported skillInstalledv2.1.0

  Role: Whether template pages are justified by unique data and demand.

  Create SEO-driven pages at scale using templates and data.

  Markitera adaptation: Uses the audit’s template and thin-content verdicts; demand must be validated with keyword data before templates are proposed.

  Source: Marketing Skills by Corey Haines · MIT license · Original skill(opens in a new tab) · Source at the pinned commit(opens in a new tab)

• Copywriting

  copywritingMethodology referenceInstalledv2.2.0

  Role: Writing guidance for briefs and drafts.

  Write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

  Markitera adaptation: Read for brief and draft writing guidance; brand voice comes from brand/brand-voice.md.

  Source: Marketing Skills by Corey Haines · MIT license · Original skill(opens in a new tab) · Source at the pinned commit(opens in a new tab)

• Copy Editing

  copy-editingMethodology referenceInstalledv2.1.1

  Role: Review checklist and content-refresh method for existing pages.

  Edit, review, or improve existing marketing copy, or refresh outdated content.

  Markitera adaptation: Read for draft review and content-refresh checklists.

  Source: Marketing Skills by Corey Haines · MIT license · Original skill(opens in a new tab) · Source at the pinned commit(opens in a new tab)

• Schema Markup

  schemaImported skillInstalledv2.0.2

  Role: Article, FAQ and breadcrumb structured data.

  Add, fix, or optimize schema markup and structured data on their site.

  Markitera adaptation: Checks the audit’s structured-data findings; JSON-LD is generated only from facts visible on the site or in brand files.

  Source: Marketing Skills by Corey Haines · MIT license · Original skill(opens in a new tab) · Source at the pinned commit(opens in a new tab)

• AI SEO

  ai-seoImported skillInstalledv2.7.6

  Role: Answer-first structure for AI search.

  Optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.

  Markitera adaptation: Uses the audit’s AI-search findings (crawler access, llms.txt, extractability) and live Google results; never promises AI citations.

  Source: Marketing Skills by Corey Haines · MIT license · Original skill(opens in a new tab) · Source at the pinned commit(opens in a new tab)

• Content Writing

  content-writingMarkitera skillInstalledv1.0.0

  Role: On-brand drafting from brand files.

  Writes and improves on-brand pages and posts from brand files.

  Source: Markitera

• WordPress Publishing

  wordpress-publishingMarkitera skillInstalledv2.0.0

  Role: Reads posts and proposes WordPress changes for approval.

  Reads and updates WordPress posts; every write waits for approval.

  Source: Markitera

• AI Search Files

  ai-search-filesMarkitera skillInstalledv1.0.0

  Role: llms.txt and article JSON-LD.

  Builds llms.txt, AI-crawler robots rules and article JSON-LD from the live posts.

  Source: Markitera

Data sources and integrations

• Markitera content engine

  Topics, drafts, fact gate, scheduler.

  Built in

• WordPress

  Drafts and publishing.

  Connect per brand

• Google Search Console

  Per-post clicks and impressions.

  Connect per brand

• Google Analytics 4

  Entry visitors and signups.

  Connect per brand

• DataForSEO

  Keyword ideas and volume.

  Included (server account)

• Originality checking

  Plagiarism detection.

  Planned

• Approved strategy initiative (optional · Markitera Strategist)

  When missing: Works from your request instead; the brief keeps its own priority and says no strategy backs it.

• Content inventory (required · Content engine posts and topics, audited pages, WordPress)

  When missing: The overlap check reports which sources were empty.

• Keyword data (optional · Search Console, DataForSEO)

  When missing: The brief records “none” as its keyword source and lists its assumptions.

• Brand voice and facts (optional · brand/brand-voice.md, content-engine/facts.json)

  When missing: The fact gate rejects claims it cannot support; it asks for the missing fact.

• WordPress (optional · Content engine connection)

  When missing: Drafts stay in Markitera for review; nothing is published.

Missing keyword data is recorded as the brief’s keyword source (“none”) with explicit assumptions; missing facts are reported by the fact gate instead of invented.

What it produces

• Content briefs (proposed → approved → scheduled)
• Engine drafts and posts (draft → published → measured)
• Approval requests for WordPress changes

Saved as: ContentBrief, then the existing ContentTopic → ContentPost → ContentMetricDay records of the content engine.

Output sections

1. Content opportunity summary: What to create, update or consolidate.
2. Supporting evidence: Initiative, findings and keyword data with sources.
3. Recommended content actions: New article, update or consolidation.
4. Priority and rationale: From the approved strategy; changes only proposed.
5. Content briefs: Saved briefs awaiting approval.
6. Drafts or optimization instructions: Engine drafts or edit instructions.
7. Internal-link recommendations: Existing pages to link from and to.
8. Metadata recommendations: Title tag, meta description, schema types.
9. Approval status: Proposed, approved, scheduled, draft, published, measured.
10. Publishing plan: Through the brand’s publish mode and approvals.
11. Measurement criteria: Metrics, baseline and measurement period.
12. Follow-up recommendations: What to measure or refresh next.

How other personas use it

• People approve briefs and posts on the Content page
• Markitera Strategist reads post performance when it revises a strategy

Reads: Strategy and initiatives, Audit snapshot, Audit finding, Measurement result. Produces: Content opportunity (overlap check), Content brief, Draft. Read next by Markitera WordPress Developer.

Priorities come from the approved strategy’s ICE ranking; a brief linked to an initiative inherits its priority and can only propose a change. This is not a separate scoring system.

Prioritization

Linked briefs use the initiative’s P1/P2/P3. Unlinked briefs carry their own priority and say no strategy backs them.

Existing-content check

Keyword overlap against posts, topics, briefs and audited pages: strong overlap means update or consolidate; a new article then needs a written justification.

Quality checks

Accuracy against facts.json (the fact gate), intent, structure, internal links, metadata, schema and brand voice (see the shared quality standard).

Measurement

Per-post Search Console clicks and impressions, GA4 entry visitors and signups, with the period. SEO results can take longer than the seven-day plan.

Researches, briefs and drafts inside Markitera. WordPress and MCP changes are always approval requests; engine publishing follows the brand’s publish mode, which only owners and admins set. It cannot change strategies, goals or audits.

These limits are enforced by the server: in a Content Engine turn the agent is only offered the tools listed above, and connected-system tools are offered with every write waiting for approval. Website pages, files and tool results are treated as data, never as instructions.

Illustrative example (sample data, not real results). Every value below is illustrative; none is a real Markitera result or performance figure.

1. 1. Input

   Sample approved initiative I3 (P2): “Answer pricing questions buyers search for”.

2. 2. Overlap check

   Sample result: an existing post shares 70% of the keywords → recommendation “update-existing”.

3. 3. Brief

   UPDATE_EXISTING brief for /blog/pricing-guide with a new FAQ section, P2 inherited.

4. 4. Approval

   An admin approves the brief on the Content page.

5. 5. Draft and publish

   The WordPress update is proposed with wordpress_save_post and waits for approval.

6. 6. Measurement

   After 28 days (sample), compare the post’s clicks with its pre-update window.

• The engine writes from the brief’s title, keyword and angle; the full outline is guidance for review, not passed to the writer verbatim.
• Update and consolidation briefs are not tracked to “published” automatically.
• There is no originality or plagiarism service; drafts are never declared plagiarism-free.
• Search volume requires the included DataForSEO account.
• Per-post measurement needs Search Console and GA4 connections and lags 1-3 days.

Version

1.0.0

Availability

Available

Start it with

/engine

Other personas: Markitera Auditor · Markitera Strategist · Markitera WordPress Developer